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When you look for information using a search engine like Google you will see adverts on the right hand side of the results and also across the top.
This is called Pay per Click advertising. Companies whose information is displayed have setup a PPC campaign and selected groups of keywords which will activate a specific advert. The advertiser is charged each time the advert is clicked on.
Why pay for an advert? People are looking for the goods or services that you provide now. PPC is an effective way of getting in front of them quickly. Like any advertising your campaign should be monitored to make sure that it brings in more than the campaign costs to run.
Adverts are listed according to “click” price (bid price) and quality score. The key to a good PPC campaign is finding relevant keywords whose bid prices are as low as possible but still give a good click through rate to your website. This means you pay less for your leads.
Adverts should be very targeted and appear only when someone is searching using agreed keywords. This means that your advert is being displayed to people who are looking for the services or products you provide.
You are in complete control of the budget that is allocated to the daily campaign. Once the budget has been reached the advert will not be shown again until the following day. You only pay for the advert being shown if someone clicks on it.
PPC ads are very flexible and can be switched off or extended as required.
A powerful feature of PPC advertising is that you can define a specific geography where you wish the advert to be displayed eg town/city, area, country etc, as well as the times of day and days of the week it is shown.
Statistics provide comprehensive results on how the PPC ads are performing
We charge an initial set up fee and a small monthly management fee. Our campaigns are carefully managed to make sure that your budget for clicks is being used to your best advantage. The bid prices that you pay for each click will be checked to make sure that you are getting maximum results for the minimum investment.
Each of our pay per click campaigns is tailored to suit your business and budget.