Email Marketing is the simple and effective way to keep in touch with clients and prospects…

Email marketing helps keep in touch with clients and prospects,

It’s the easy, effective, and affordable way to keep your audience coming back!

Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It’s better and more effective than regular email plus you can track every single email and what actions that specific person takes!.

• Boost customer communication & enagagement
  Email newsletters are fast and inexpensive to create once you’ve designed your template – or we can design it for you. You can then send them more regularly than paper ones.  Email Marketing puts you in customers’ inboxes more accurately than regular email and can also help avoid spam filters and hence be seen by more people. This will help you stay in the mind of people who want to hear from you.
   
• Accurately target who to market to or communicate with
  Want to increase the impact of your email newsletters? You can easily segment your database and create smaller targeted lists based on their interests, demographics etc. You can then send more relevant and targeted messages to each list. They will be more likely to open your emails and more likely to take some action on your emails.
   
• Easily get more referrals
  Email newsletters can easily be forwarded to other clients, suppliers, contacts etc. So your loyal network of contacts can give their friends and contacts, who are new potential prospects for your business, an introduction to your business with the benefit of their experience of dealing with you.  These new prospects can then also sign up to your mailing list if it is relevant.  By regularly communicating with these prospects, you could turn those into additional loyal clients.
   
• Get immediate feedback and response which leads to action
  Sending emails is quick and easy and it’s results can be seen immediately with detailed analytics and reports.  You can also increase the likelihood your emails will be read by scheduling email delivery for when your audience is most likely to check their emails, and hence more likely to take action.
   
• Track exactly who opens and clicks on your emails!
  Knowing who opened your emails and what they did when they opened it is what makes this type of marketing unlike any other.  You can instantly obtain really usefully information like the names of who opened your emails, who and how many times they clicked through to your website, who forwarded the email to friends, what time of the day they opened it and more.  You can even see a list of emails that were not delivered allowing you to either resent to this list or clean up yoru database. Understanding what people are interested in on your emails allows you to target follow ups and helps improve your future emails to achieve the best response and convert the most business.
   
• Reduce marketing and communication costs
  Email marketing and communications to your target lists can significantly reduce operational costs in terms of postage, materials (eg paper, envelopes etc) and the work required to print, stuff envelopes, add stamps, post and son on.  With dedicatd email marketing software you can send to 100s or many 1000s at the click of a button.  Often a fixed monthly fee allows you to send unlimited emails to a specific number of contacts but various pricing models are available to suit your needs.
   
• How can POLAR help with your Email Marketing needs…
  We provide a completely flexible approach and can help in many ways including:
  - we setup your account & you setup your template & contacts database & send
  - we setup a standard template for you & you do the rest
  - we design a custom template for you and you do the rest
  - fully managed by us: design, update database, send and track results
  - we can also help you source external lists but please note this is permission based

Web Videos and Video Marketing

A modern form of marketing is with the use of video.  A video can have many benefits to a business and when you include vieo on your website it engages visitors for longer and helps increase conversions of visitors to leads and leads to new customers.

Web Videos
Web videos can also be submitted to various video portals and websites so further increasing the views on your videos and driving traffic back to your website.  The use of web videos can also help the ranking of your website and can be directly searched for on websites like YouTube which literally gets 100s of millions of views a day.

To see an example of how a video can help promote your business take a look at our “Get to know us” video in the right hand panel.  It provides a whole overview of our business in a very short a concise way and with minimal effort from the visitor.

Increase opportunities and conversions
For competitve business services, and our industry is one of those, it is difficult to for businesses to decide on which company to use and even which companies to approach in the first place.  From our experience, chosing a web company should not be taken lightly as the business relationship is more of an ongoing partnership for a long period of time. 

It is therefore essential for a successful relatioship to be comfortable with who you are working with, how they operate and how they can best help your business.  A video can be the first step in getting to know a business and if you are likley to want to do business with them.

Professional Video Production
To ensure your video represents your business well and what it stands for, it is important to invest in having it creating professionally.  Professional video production campanies assist in many ways including scripting, scene setting, direction of the whole creative process, sound and lighting, video editing and help with video streaming on the web.  We would like to thank www.walkingforwardmedia.co.uk for the fantastic work they did to help us create our corproate video.

If you wish to discuss the benefits email or video marketing can make to your business, please get in touch for some free advice.