Most of us I would have imagined have sat through the seemingly endless ‘Death by PowerPoint’ Presentations where every special effect is used and the message is lost.

The same applies to websites. Few things are as off putting as a website that refuses to load; especially when you need to look for some critical information. This is why an experienced web company will encourage you to avoid cluttering your website with features that may appear attractive but which actually slow it down.

When you  integrate web design elements such as logos, layout, flash animations, eye-catching graphics etc, you need to be wary that none of these take away from the main message you need to deliver.  

The ease of navigation and accessibility of a website will depend on how cleverly technology has been put to use. Ideally, the website design should include customised e-commerce applications where appropriate, which add value to your business presentations.

Whatever the size of your company, a reliable  website development company will help you to conceptualise and develop your website to ensure that even a casual visitor’s interest is captured. Their staff should advise and support you constantly throughout the project. Also, they will remind you that once your site is up and running it should be optimised to be found in search engines.

Before you start planning the design of your website ensure you have clearly defined the purpose of setting it up. Are you just trying to increase your visibility through have a brochure website or do you intend to add functionality to streamline business processes and increase communication with your clients and prospective clients?

Whichever approach you use you will need to consider how much a visitor has to wade through to find crucial information. That will decide how well your site serves your purpose.

Simple, consistent website architecture will ensure that someone who comes to your website, whichever page they land on, can quickly find what they are looking for and decide to spend more time there.

This is your chance to stay one step ahead of the competition.