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01480 495200
Web Marketing SEO

Would you spend valuable time and money designing and printing beautiful glossy brochures for your business and then leave them unseen in a box in the office?

Unless your website is optimised for search engines to be found by people looking for your goods or services, it is highly unlikely to be seen.

So, you have a fabulous offering of products and services and have created an attractive website. Do you get targeted visitors to your site? Unless your website is optimised and shows in the top search results of Internet search engines, your chances of having a successful business online are likely to be minimal. In an already crowded online market, you need to promote your presence aggressively if you want to boost sales and income.

What is SEO?

Search Engine Optimisation (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings for specific keyword phrases. Search engines are a very important source of traffic as you are getting in front of people interested there and then in what you offer. Visitors who come to your site via search engines are there because they focused their search using keywords related to your products or services.

Top Search Engine Results

Successful SEO campaigns require detailed analysis, investigation and ongoing management and monitoring. Our experienced SEO team has a proven track record of achieving impressive results.

Proven Processes

We make use of proven SEO tools and methodologies to achieve high rankings in the major search engines and directories

  • Keyword Analysis: Keyword selection is the single most important stage in the entire optimisation process. A Keyword is a word that a search engine user might use to find relevant web page(s). Our SEO experts help you choose the correct keyword/phrases to enable you to maximise your revenues.
  • Site Analysis: We make an assessment of your website and check its present status including ranking, number of pages, code validation, look and feel of website amongst others.
  • Site Optimisation: Search engines send out spiders to index your site and to quantify and qualify the words contained within your web pages. This is how they determine what your site is primarily about and how to rank your site in response to searches conducted by visitors to the search engines. Our team of SEO experts use several tools and techniques to ensure that the site is optimised as per your requirements.
  • Search Engine Submission: “Search engine submission” refers to the act of getting your web site listed with search engines. Another term for this is search engine registration. We optimise and submit your website to all the major search engines and directories, which are responsible for targeting and directing the majority of the Internet traffic.
  • Search Engine Reporting: We provide professional search engine reporting services and keep updating you about the status of your website. This includes regular Ranking Reports.
  • Link Building/Article Writing: Obtaining incoming links (back links) to your website from websites with relevant content and features will increase the credibility and hence ranking of your website. Our team of experts run link building campaigns obtaining many links from third party websites, which includes writing articles for blogs and article sites.
  • Pay Per Click (PPC): Search engines like Google and Bing provide the option to place paid for adverts at the top of the search results. This is called Pay-per-click (PPC) advertising where the advert appears for your selected keywords and you only pay when someone clicks on your advert. Read more…
  • SEO Maintenance: Since there is an increasing number of websites everyday, it is essential to keep monitoring and updating your website’s optimisation so that it remains in the top search rankings. Our site maintenance service ensures that your website is regularly updated and submitted to relevant search engines.
Not sure what you want...no problem!
To find out how POLAR can help your business, call Gennaro or his team for free advice on 01480 495200 or email: info@POLARthewebpeople.co.uk