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01480 495200
Want a new website….where do you start?
November 6, 2012

 

The first questions to ask yourself when you start looking at developing a new website for your business are:

  • Why  do you want a website?
  • What  are you looking to achieve from it?

Responses to these questions vary from along the lines of ‘Everyone else seems to have one and I thought it was about time I got one as well’ or ‘not really sure’ to speaking to people who have a good idea of what they are hoping to achieve and in some cases even how they want to achieve it.

As in all business planning you can only ever meet objectives if they are realistic and you know what they are in the first place!

Imagine going on a long car journey with no definite idea of where your destination is, no map, just a vague idea of the direction it may be in.  You may well get there in the end but the journey will be longer and more stressful.  You may even decide to give up on the way because it’s just not worth the hassle, the fact that you have invested precious time and money that is not going to achieve anything is really going to wind you up.

How much more successful would that journey have been with better planning?

In the same way, for a website to meet your objectives you will need to know what they are in the first place otherwise you may well get there in the end but there will be a lot of disappointment along the way.

It can be pretty daunting trying to get a quote for a website as you can be quoted prices that vary from hundreds of pounds to thousands for what appear to be the same type of project.  If you experience this you can bet that there is a lot of guesswork going on and assumptions being made.  It could just be that the companies approached have been asked to quote on insufficient information or in the case of more complex requirements that they do not have a great deal of experience in dealing with larger projects.

Imagine approaching garages and asking for a quote for a new car, maybe an automatic in a metallic finish. 

How different do you think the prices will be and how on earth would you decide where to go from there?  Image a second scenario where you approach garages with a list of specific models and requirements. You are much more likely to be able to get a good comparison.

The decision on who you eventually buy a car from will not usually come down purely to price but on how you were treated, response times to your enquiry, being able to test drive a vehicle and after sales service.

In the same way, there are many factors that influence the price of website for example

  • number of pages required
  • level of design
  • use of flash (allows movement on a web page)
  • the ability to be able to update the content of the website yourself
  • including a database
  • Embedded videos
  • Modules to add interest and keep content fresh for visitors, for example News      modules and Photo Galleries

Create a check list and make sure you include all items in as much detail as you can when making an initial enquiry. 

Look for a company that takes an interest in your business and your objectives.  They may ask a lot of questions even after you have told them what you want.  See this as a good thing as they are not making assumptions but are making sure they understand exactly what you want as there may be more than one solution available. Do they make suggestions? It’s not usually a tactic to try and part you from more of your hard earned cash unnecessarily but an opportunity to let you know about possibilities that you may not have considered that would be of benefit to your business.   Even if you don’t want to consider them now at least you are aware of the options.

When you look at developing a website it is more than a one off purchase.  The website will need to be maintained to make sure that it is always a good experience for visitors and you will need to work with a company that will continue to work with you and support you after the initial sale.

 

Not sure what you want...no problem!
To find out how POLAR can help your business, call Gennaro or his team for free advice on 01480 495200 or email: info@POLARthewebpeople.co.uk