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A domain name is the address that people will type in to be able to see your website.
The real address of a website (called an IP address) is made up of a string of numbers and full stops, not very memorable or user friendly! Your domain name is a “forwarding” address that once it is set up points to your website.
One of the first actions you will need to take is to find a domain name that is suitable for your business. They come with different extensions on the end, you will have most commonly seen domain names ending in .co.uk or .com although there are many others available. Usually (but not always) .co.uk addresses are used for companies that are mainlyUKbased whereas .com addresses give a more international feel.
Whatever domain name you choose it is wise to consider buying similar domains with different extensions or formats. For example if you are trading as mycompany.co.uk it is good practice to buy mycompany.com. and also to consider similar domains such as my-company.co.uk, my-company.com.
The reason for this is stop competitors buying a similar domain and pointing it at their own websites. It does happen! It is also good practice to buy your actual company name as a domain name for the same reason.
If you have not already bought a domain name your web company can usually help you to do this. But you need to be very clear (and get this in writing) who will own your domain name i.e. who the Registrant will be.
Some web companies buy domain names in their company name not yours so technically you are not the owner. If the company then ceases trading or you wish you move your business elsewhere, the Registrant name will need to be changed with organisations that supervise the control of domain names. There is a charge for this; on top of whatever the company who originally bought the domain will charge you.
Already own a domain name? – now is a good time to make sure you know where it is and to check that you actually own it!
Can you imagine the effect of potentially losing a domain name that is linked to your business – not only to your website but all associated email addresses!